About Us

Mad Merchandise are one of the UK's leading suppliers of buckles, fixings and components to the pet, equestrian, footwear, identity and safety products manufacturing industries; providing regular supply to some of the leading brand manufacturers in the UK and Europe.

Mad merchandise was founded by its current CEO Dave Higgs who has nearly 20 years experience of working to supply UK and European manufacturers with fixings and component parts to the pet, equestrian, footwear, identity and safety product manufacturers. Over the years by working very closely with global manufacturers the company has developed strong relationships that ensure that you receive consistent quality every time.

Mad merchandise has its own in house quality control department that generates both scheduled and random product testing in the UK and at Mad Merchandise' partner factories around the globe.


Large stocks are carried in the UK distribution operation at Eccleshall in Staffordshire, close to Junction 15 of the M6 motorway. Through careful consultation with your Product Development Team and your Production Department Mad Merchandise will create a scheduled manufacturing and stocking program that suits your organisation.